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Grape Relations in the New World

The term “terroir” has caught on. It is trotted out by wine snobs now to describe characteristics that frequently have little to do with actual terroir. In France, the term is used to refer to vineyards that share a soil makeup, microclimate, elevation and drainage characteristics that contribute to a shared personality of a particular regional wine.

However, because Americans have been varietal trained, they tend to think more about what grape is in the glass, than the conditions under which it is grown. I once overheard someone in a restaurant describe a wine as having a “classic Cabernet terroir.” If you pardon the pun, I was overcome by a desire to wage a personal war on terroirism.

The Napa Valley alone has several distinct Cabernet “flavors” that can be identified even by neophyte wine drinkers when the effect of a particular terroir is explained and then the wines are placed side-by-side in a blind tasting. And, of course, the state of California has Cabernet Sauvignon growing in other locations with conditions that differ greatly from Napa. Then consider red Bordeaux. These Cabernet-dominated wines are nothing like a “typical” Napa Cabernet, from any of the sub-appellations in the Napa Valley.

Speaking of Bordeaux, this region legally permits winemakers to use any of six grape varieties – Cabernet Sauvignon, Merlot, Cabernet Franc, Petite Verdot, Carménère and Malbec. Today Carménère and Malbec are rarely used. Château Clerc Milon is the only wine I know using Carménère and I can think of no Château in Bordeaux still growing Malbec.

Generally speaking, Cabernet Sauvignon (the second-most planted variety in the Bordeaux region) dominates the red blends produced on the Médoc peninsula. While house styles vary widely, a typical top-flight Bordeaux blend is generally 70% Cabernet Sauvignon, 15% Merlot and 15% Cabernet Franc in the Medoc; while across the river in Saint-Émilion and Pomeral the ratio of Merlot and Cabernet Sauvignon are inverted, with Merlot dominating the wines in all but a few exceptions.

Unlike America, where a winery can grow any grape they wish as long as they label the wines accordingly; in France the law prohibits making wine from grapes that have been deemed unworthy of that particular region as proven by centuries of trial and error. Had this logic been applied to Napa, Cabernet would likely have been a prohibited grape variety. The region is simply too warm for it. That does not mean that Napa Cabs (and meritage wines) are bad, it just means that they are just nothing like the wines of Bordeaux.

This leads me to the real point of my post: Over time the terroir actually changes the grapes themselves. The specific microclimate and chemical composition of the soil mutates the grapes, and their progeny evolve genetically into something else. This is the reason the origin of Zinfandel and the “Mission” grape (which I have profiled in earlier columns) were so hard to for botanists to identify. They were literally transformed by their new homeland.

So, lets go back to Bordeaux. What happened to Carménère and Malbec? Why did Bordelaise winemakers abandon them? It’s hard to say really, but quite likely – just like any relationship gone wrong – they had changed. But unlike an unsuitable paramour, when a grape vine becomes undesirable it is simply torn out and replanted with something tastier. Okay, perhaps there is no difference between love and viticulture gone wrong.

In the case of Malbec, this led to its virtual extinction in the Bordeaux region. Although the Appellation d’Origine Contrôlée (the French legal designation that mean “controlled designation of origin”) allows for the use of Malbec in Bordeaux, no self-respecting Bordeaux winemaker would consider including it in the wines.

In addition, Malbec is susceptible to many vine ailments (Coulure, downy mildew and cold sensitivity.) A severe frost in 1956 frost wiped out a significant portion of Malbec vines in Bordeaux, allowing many growers to take this opportunity to start over with more appealing varieties.

Just to be clear, Malbec is still grown in other parts of France. Most notably in Cahors, a region just south of Bordeaux where the grape is called Auxerrois or Côt Noir. There it’s blended with Merlot and Tannat. But, to make things even more confusing, the Malbec grape is grown under many pseudonyms in other regions of France. As I mentioned in an earlier column, the French ampelographer, Pierre Galet, has documented over a thousand names for Malbec.

In Argentina, Malbec is the most widely planted grape in the country, and it has become the de-facto “national variety.” Malbec was first introduced to Argentina in the mid 19th century when the provincial governor asked agronomist, Miguel Pouget, to bring vine cutting from France. The variety caught on, making Pouget as important to South American viticulture as Agoston Haraszthy is to North American winemaking.

Today, Argentine Malbec is physically different from its French relative. The Argentine vines produce smaller, tighter clusters with smaller berries. Wines from Argentine Malbec are characterized by deep color and a lush, jammy character without the tannic structure of French Malbec. Botanical historians speculate that cuttings brought by Pouget and later French immigrants were a unique clone that may have become extinct in France due to frost or the phylloxera epidemic. I think the variety simply mutated and adapted to its new environment just as Zinfandel did in California.

It is interesting to note that the second-most planted grape variety in Argentina – Bonarda – has a similar history.  Bonarda, which likely has the same ancestors as the Californian grape Charbono, is believed to have been brought to the U.S. by Italian immigrants in the 19th century. In Piedmont, there are three different grapes with the Bonarda name, and no one knew which one originally made its way to Argentina. The most likely contenders were either Bonarda Piemontese or Bonarda Novarese, known as Uva Rara, or “the rare grape” – an appropriate name since Bonarda has pretty much disappeared from Italy.

Prior to the phylloxera epidemic in the 19th century, Bonarda probably accounted for 30% of the plantings in Piedmont. Today, scattered plantings can be found only along the left bank of the Tanaro River near Govone. According to Jancis Robinson, the Bonarda grape experienced a slight revival in the mid 1990s, when some Piedmontese producers sought to add aromatics to their Barbera wines by blending in Bonarda. A great idea that apparently did not catch on.

As it turns out, Argentine-Bonarda actually shows the strongest genetic similarity to the grape variety Corbeau that is believed to have originated in the Savoie region of France. According to an article in The American Journal of Enology and Viticulture, “All the Argentine-Bonarda accessions were identical in their SSR [genotype] profiles to the French Corbeau, indicating, with a high confidence level, that they are the same variety.” Many ampelographers believe California Charbono has the same origin as this grape. Coincidentally, Charbono is commonly found mixed in with Dolcetto and Barbera vines in Italian vineyards. However, no wine labeled Charbono is actually produced in Italy. While in California, Charbono dates to the 1880s – about the same time “Bonarda” made its way to Argentina.

So the irony is this, quite likely some hapless Italian immigrants attempting to transplant the superior Barbera or Dolcetto grape varieties to the New World mistakenly brought cuttings of the then more prevalent Corbeau/Bonarda vines that were indiscriminately mixed into the Barbera and Dolcetto vineyards. Once in the New World, this upstart variety mutated into something altogether different.

Argentine Bonarda produces light wines with noticeable acidity. It’s a bit like the character of Italian Barbera. But Bonarda can be more aromatic, with strong scents of cherry and plum. It has light tannins and a medium level of acidity. However, Bonarda was mainly used for bulk production of table wines. Before the South American wine boom, Bonarda was the probably the most widely planted grape variety in Argentina.

This workhorse grape was popular with Argentine growers because it could provide big yields if you gave it enough water, and yet it is still be able to add color and a little fruit to low-grade varieties like Criolla. But serious winemakers largely ignored Bonarda, in favor of Malbec and Torrontés.

Bonarda was mainly used for bulk production of table wines in Argentina. However, in recent years, 100% varietal versions of Bonarda have become more popular. Many experts think that it will reach the popularity that Malbec now has. And it’s now seen more frequently showing up at professional wine tastings in Buenos Aires and Mendoza.

If you managed to endure this rambling viticultural detective story in hopes I would actually finally suggest something good to drink, you are now in luck! I persponally  think the future of Bonarda will be found in its ability to improve the overly jammy fruit-bombs that Malbec produces. There already is such a wine – Tikal, “La Patriota”.

La Patriota is a stellar example of how the acid and bouquet of one grape can balance the fruit of another to make a wine better than either grape could produce alone. Seen as a romance story, this is a remarkable tale of how a dark, acerbic gentleman going by the name of Bonarda, met an abandoned Madame Malbec of mysterious origin, thereby transforming both of these unremarkable individuals after this chance encounter in the New World. Malbec can almost be heard saying, “Señor Bonarda, you complete me.”

Tikal, “La Patriota” – Bonarda blend, (Mendoza, Argentina) ±$30

The Tikal winery is named after the son of the vineyard owner, Ernesto Catena. This particular Tikal wine was dubbed “The Patriot” because Ernesto believes that Bonarda and Malbec are the traditional core of Argentine winemaking. This wine is a blend of 60% Bonarda and 40% Malbec grown 960 meters above sea level on the Rivadavia, La Consulta and Vista Flores vineyards in the Mendoza region. The vines are 43 years old on average.

According to the winery, La Patriota has “aromas of bright berry/cherry fruit and electric-purple color” and it “pairs well with grilled meats such as beef and pork, smoked ham, and even pizza with meat toppings.” In my opinion this description does not do the wine justice. In character La Patriota is more like a top-flight Chateauneuf-du-Pape; a wine that combines a sophisticated depth of flavors with easy-drinking pleasure.

 

Suggestions for further reading:

The Oxford Companion to Wine, by Jancis Robinson (editor)

Vines, Grapes and Wines, by Jancis Robinson

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Posted in Sipping

Simple Wins!

According to a story in today’s New York Times, Netflix CEO Reed Hastings was sitting in his hot tub a few months ago with a friend when he mentioned his plans to separate Netflix into two websites – one for streaming content, and one to mail traditional DVDs. The friend, a Netflix subscriber, told Reed that it was a “terrible idea – I don’t want to manage two accounts”.

Hasting claims he is not one of those CEOs who takes his friends’ advice on running his company, and went ahead with the plan anyway. And the result? After the disastrous announcement of the plan Netflix lost 800,000 subscribers, and the share price plummeted 25%.

Now don’t get me wrong. I am not advocating that anyone should operate their company based on hot tub chatter. As a matter of fact, by the time my friends and I strip off our clothes and make it to a steaming cauldron of 102 degree water we are typically not at our mental peaks.

But I think the real message here is that in the technology world “simple wins”. As consumers we are overwhelmed by the increasing complexity of our day-to-day lives. Fifteen years ago our communication responsibility tended to consist of going to the mailbox and checking our home and work voice mail. Now we have to do all of the above, but also check our cell voice mail and texts (some of my friends actually keep two cellphones – one for work and one for home), work and personal e mails, go to LinkedIn and Facebook, and probably communicate via the social networking platforms on dozens of other sites.

When we shop we can’t just go to the mall like the old days. We have to check all our daily deal websites and coupons, check online reviews at a couple dozen sites, perhaps complete a few product reviews as part of our social responsibility, and then decide to shop online or go to the mall.

So for me, simple wins. If I shop online I usually go to Amazon, because they have almost everything and it is really simple to use. They ship efficiently and their customer service is great. If Netflix had divided into two sites, I would have dropped my account on at least one of the sites. I want to spend less time online – not more.

One of the reasons Apple has been so successful is that they understand this. They build intuitive hardware that is pretty simple to figure out. They send their customers to one site – iTunes – where we can find all our entertainment in one place, and it’s easy to download. While they do update iTunes frequently – their downloads are simple and elegant, and reflect constant improvement. Now with their Cloud technology they will even make sure that all our devices are updated without a hassle – as long as we continue to buy from Apple. And from my perspective, I hope Apple continues to dominate the technology world with simplicity. I am sick of having complicated televisions and remote controls, and dealing with multiple cable and satellite providers that each have complicated interfaces. I don’t like spending hours of my time talking to customer service reps in third world countries trying to get my miracle toys working. Simple wins.

But much of the technology world has not figured this out. I have been an XM Radio subscriber for many years, with systems in my home and cars. And when XM merged with Sirius last year I assumed they would seamlessly blend the two companies. Not the case. Over the last year I have purchased two cars that came equipped with Sirius radios. XM and Sirius do not share a database – so I need two accounts – and there is no way they can link them. Yesterday while driving my Sirius subscription apparently ran out – and I spent a half hour with someone in India trying to find my account. Finally I gave up – and realized – “this is too much of a hassle”. That realization got me questioning whether or not I really needed a Sirius account in the car. After all – the car also has an iPod jack, and it is just as easy to plug in my phone with all the music and podcasts I love. Problem solved by Apple and simplicity – bad news for Sirius.

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Posted in Man Cave

American Comedy is Alive and Well

Presidential ambition is a funny thing….people often say and do o some of the craziest stuff.  I mean if you want a real belly laugh, watch Howard Dean’s absurd and  maniacal performance -  the laugh shout scream thing he did after watching his double digit early lead disappear in Iowa.  I mean Michael Dukakis actually put an enormous helmet on his already enlarged head and was driven around in a tank.  I mean the guy already looked like a bobble head as it was….the helmet was the lasting image of the 1988 campaign.

Good old boy George W. was ambushed early and often by reporters who realized that he’d had a head trauma early in life and could be counted on for a few chuckles every time he tried to pronounce any word that was more than two syllables.  Over time “W” would figure out the word and it was even funnier watching that intellectual giant as he smirked every time he got one right.

Then there was Al Gore who claimed credit for creating the internet and being the inspiration for the “Love Story” film and book. But these examples, and countless others, all seem almost quaint when we get to the current crop of presidential wannabes.

Four years ago we were treated to a banquet of laughs almost all of which came out of the bright reds lips of Sarah Palin….. But alas, poor Sarah decided that it was better to cash in financially and so she is little more than a fond memory….I mean the thought of that dimwit trying to explain McCain’s tax strategy is far funnier than anything that Tina Fey has ever done.

To be fair, our current Vice President is no stranger to the stupid comment hall
of fame either.  I mean his stuff on FDR getting on TV when the stock market crashed in 1929 is just classic…ummm Joe….FDR was most certainly not the president when the stock market crashed, nor were televisions commercially available in 1929….but what a comedic gem.

This all brings us to today’s crop of ambitious Americans seeking the Oval Office….

Let’s start with Mitt Romney, he’s been a candidate for the presidency since he was born.  The Mitt’s humor isn’t the same kind of zany Bush comedy we’ve all grown to love….Mitt is
a bit more subtle, very dry actually.  One of the funniest bits he has is the classic flip flop.  He’s just brilliant…. I’m pro-life….no wait I’m pro-choice….hold the phone….I’m pro-life,
yep, I’m pro-life and proud of that long held and firmly held belief.  It was “not my desire” to go off and serve in Vietnam….no wait, I mean “I longed” to go. I support an assault weapon ban….ooooh, ooooh, no wait  “I don’t support any gun control legislation”. I’ve
been a hunter all of my life…..well I’ve never actually hunted, but I like photo ops where I get to carry a rifle on a supposed bird hunt….

And there’s always the tip of the hat to the African American voter… “I saw my father march with Martin Luther King”, when asked how that happened….”Keep em All Happy” Romney said, “I did not see  it with my own eyes”.  Just too funny. Mitt is the chameleon we all so desperately need, I mean who better to deal with grid lock than someone who has no clear core values at all.  Mitt’s strength is that he is a conservative-moderate-liberal Republican-Libertarian who favors a Pro Life/Choice agenda, who will work to overturn/support Roe v. Wade, who is dead set against and fully behind National Healthcare who will never give Detroit a check unless the need it and who will/will not move heaven and earth to hunt down terrorists.  Brilliant.

Then there’s Rick Perry….after watching his attempts at polysyllabic words….it is
apparent that he is also from the Karl Rove stable of comedians….he may actually be as funny as good ole boy “Dubya”.  Cowboy Perry has mastered the one-liner…the sort of Stephen Wright delivery, he just lets the words roll over you until you convulse with laughter….

This summer Rick was in Iowa and delivered this beauty.  Apparently he’s been in touch with “scientists” who are all agreeing that they’ve had it wrong, you see Rick has learned that Global warming is not a man made problem and it is not why we are seeing climate change in every region of the planet…..I almost passed out watching this line as it was delivered….there is of course no actual debate as to the cause of global climate change and Ricky must have forgotten his prior support of Al Gore’s presidential campaign.

Then there’s this classic….”Juarez is reported to be the most dangerous city in America”. It’s funny because he’s the Governor of Texas and maybe should know that Juarez is in Mexico…..

I mean this guy should give up his failing campaign and take this show over to HBO for a multishow deal….”The Rick Perry Daft Comedy Jam” could be a real hit….he could open with a duet with Sarah Palin and then kill them with lines like these….

“From time to time there are going to be things that occur that are acts of God that cannot be prevented”  as he described the BP oil catastrophe in the Gulf of Mexico…and like Dangerfield’s “I tell ya, I get no respect” signature line Cowboy Ricky could finish with perhaps the funniest thing anyone in public life has ever said….. “George W. Bush did a incredible job in the presidency, defending us from freedom”…..some people are just funny and I put this guy right up there with Jonathan Winters and Richard Pryor…..

What would a Presidential Comedy Tour be without Michelle Bachman…..”I find it interesting that it was back in the 1970s that the swine flu broke out under another, then under another Democrat president, Jimmy Carter. I’m not blaming this on President Obama, I just think it’s an interesting coincidence.” Of course the president when the swine flu struck was a Republican and his name was Gerald Ford.

In keeping with the Republican theme as the “science party” Michelle penned this killer joke…”Carbon dioxide is portrayed as harmful. But there isn’t even one study that can be produced that shows that carbon dioxide is a harmful gas.” What a great wit…too too funny. Michelle also is a master of historical satire as well…..

“But we also know that the very founders that wrote those documents worked tirelessly until slavery was no more in the United States. … I think it is high time that we recognize the contribution of our forbearers who worked tirelessly — men like John Quincy Adams, who would not rest until slavery was extinguished in the country.”  You have to appreciate
the absurdity of this joke….really wild stuff.

I think we take ourselves too seriously, why should the president be informed, intelligent and historically aware….let’s get real here folks, we are in the midst of a deep financial crisis and what better way to forget millions in poverty, children without access to healthcare and global conflict….let’s just chuckle right through it.

I don’t know about you guys…I’m voting comedy first, competence second.

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Posted in Politics

Please Don’t Become An Asshole Like Steve Jobs

Like almost everyone, I’ve been engrossed with all the stories and articles about Steve Jobs since his death. He is the quintessential entrepreneur who has achieved legendary cult status very few will ever achieve. We all want to know his secret!

However, a few days into the articles and stories I got a nagging feeling. Is anyone else concerned that the deluge of stories about Steve Jobs being an insufferable asshole might spurn a whole new generation of wannabe inventors and business people that act like selfish narcissists –  all in the name of genius?

Last night 60 Minutes did a story on Walter Isaacson’s new biography on Jobs. Among other things, Jobs was described as having what family and employees called “magical thinking.” Whenever Jobs said he wanted something done, always within an impossible time frame, through sheer force of will (and verbal abuse), he would get it done. He was known to dress down waitresses, employees, and anyone else he felt didn’t  meet his standard of excellence. The word “mean” is used often.

My brother Steven told me a funny story floating around on the internet. Jobs was known to ask employees in the hallway, bathroom, or even the elevator; “what have you done for Apple today?” If he didn’t like the answer, they could be fired on the spot. As the legend goes, he once tried to fire a copy machine repairman who he mistakenly thought was an Apple employee. The man’s answer to his question about what he had personally done for Apple lately; “I recently bought my daughter an iPod.”

I get it.  In all my years in advertising, I’ve had the pleasure of working with many talented and successful entrepreneurs, who at times can be insufferable, impatient and downright abusive. I myself have been accused of poor behavior at times, especially in my early days. It happens. Nobody’s perfect. The stress of running a business can be unbelievably overwhelming. Add to that the pressure of keeping people employed and the desire to produce a quality product often under impossible timeframes, and sometimes something’s got to give.

But my point is that role models are incredibly important in business and in life. If you want to emulate Steve Jobs, note his unbelievable vision, his attention to detail, his exceptional design talent, his undying commitment to excellence, and most importantly his ability to hire and keep exceptionally talented and fanatically loyal employees.

We don’t need to celebrate his tendency towards being a jerk. There was an article in the New York Times a few weeks ago titled “Do Happier People Work Harder?” The authors Amable and Krammer cite a few studies to support this theory; “employee disengagement adds up to $300 Billion in lost productivity annually. “ Of course don’t need studies to believe this, because it’s intuitive. We’ve all had jobs; we work harder and produce higher quality work when we care about the company we work for. It’s that simple. Don’t get me wrong, I love Steve Jobs and am a huge fan of his products and his company. He obviously has done something incredible right. I’m inclined to believe that the negative stories about him may be greatly exaggerated. Even if they are not, the genius of Steve Jobs is so incredibly rare, we forgive him.

But for the rest of us mere mortals, we should remember to be nice. As for the idea that Jobs serves as an incredible role model, of course! For instance, I am taking up the practice of asking my employees; “what they have done for the R2C Group lately?”

One Response to Please Don’t Become An Asshole Like Steve Jobs

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Posted in Advertising

The Political-Speak Infection

Yesterday I received the following e mail from my account manager at Northern Trust Bank:

“I wanted to let you know that, in the next week or so, you’ll receive a communication from Chicago related to Northern’s change in fee methodology.  This will have a minor impact on your account relationship.” 

I replied with the question “I guess this means you are raising your rates?”

Perhaps this was being presumptive of me.  A “change in fee methodology that impacts my account relationship” could mean they are lowering my rates.  Maybe Northern is so flush
with cash that they are eliminating all fees and serving their clients for free for the next year.  Maybe they have determined that the best course of action is to actually pay clients to work with them!  That would have a really pleasant impact on my account relationship – but somehow I don’t think that is what is happening.

I have increasingly been noticing that our day-to-day language is being infected by political-speak – a nefarious attempt to hide what we are really saying with obscure or
outright deceptive verbiage.  There is a fine line between “softening” language, and telling an outright lie, and as a society we are increasingly moving the wrong way.  Or let me say that a little less softly…… a lot of people are just lying.

So in this new bizarro world of Political-Speak…..

Rich people who don’t want to pay more taxes and also donate to political causes are now called “job creators”.

We don’t raise taxes – we “increase revenue streams”.

Social Security is not going broke – we have “funding issues with our entitlement programs”.

And when the people in charge manipulate the language, it suddenly becomes acceptable for all of us to do it in our personal lives.

Lazy people are “motivationally challenged”.

Bratty and disrespectful little kids have a “spirited disdain for authority”.

The credit card company that charges a new transaction fee has not raised their prices; they have “reassessed operational costs and adjusted fees to reflect the current
market”.

Personally I really appreciate direct language.  It saves time and clearly gets to the heart of the matter, but after warning Northern Trust that perhaps in this economy raising fees was not a good thing and might cause me to do a rate comparison with competitors, I added the following reply:

Or should I say in “Northern Trust speak”……  I will entertain alternative
options to my fee paying methodology.  This might result in a very, very
minor impact on Northern’s bottom line.  But of course many of us might
feel that way, which might not be so minor.

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Posted in Investing